Jay Z's Roc Nation now has an official water. The record label and management company has inked a deal with the New York-based bottled water brand NYO2.
As the "Official Water of Roc Nation," NYO2 will provide water to all tours and events affiliated with Jay's company. Jay Z's 40/40 Club in New York City will also carry NYO2.
Roc Nation's President and Chief of Branding and Strategy, Michael R. Yormark, calls the partnership "one of the most unique" in the entertainment industry.
Photo: Getty Images