Itβs no secret that Jay-ZΒ has been one of the loudest critics of the NFL over its treatment of Colin KaepernickΒ and other players whoβve knelt during the national anthem. Now the league has extended a major olive branch to him in an attempt to rehabilitate its image.Β
The NFL has signed a deal with Roc Nation, Jayβs entertainment and sports company, that will make them the leagueβs βlive music entertainment strategist.β That means that heβll be the go-to for the entertainment, including the Super Bowl halftime show. In addition, heβll contribute to their activism campaign, Inspire Change.Β
βThe NFL has a great big platform, and it has to be all-inclusive,β Jay recently noted. βThey were willing to do some things, to make some changes, that we can do some good.β At this point, itβs not clear if the deal will incorporate Kaepernick, whom Jay referred to βan iconic figureβ on the same level as Muhammad Ali.
Source:Variety