It’s no secret that Jay-Z has been one of the loudest critics of the NFL over its treatment of Colin Kaepernick and other players who’ve knelt during the national anthem. Now the league has extended a major olive branch to him in an attempt to rehabilitate its image.
The NFL has signed a deal with Roc Nation, Jay’s entertainment and sports company, that will make them the league’s “live music entertainment strategist.” That means that he’ll be the go-to for the entertainment, including the Super Bowl halftime show. In addition, he’ll contribute to their activism campaign, Inspire Change.
“The NFL has a great big platform, and it has to be all-inclusive,” Jay recently noted. “They were willing to do some things, to make some changes, that we can do some good.” At this point, it’s not clear if the deal will incorporate Kaepernick, whom Jay referred to “an iconic figure” on the same level as Muhammad Ali.