On his 48th birthday, Hip-hop mogul and Bad Boy Records CEO Sean Combs has decided to change his name yet again. Starting out as Puff Daddy when he burst onto the scene in the early 90's, he has since changed his name to Puffy, P. Diddy, Diddy, and now, "Brother Love."
While standing on the beach, he revealed the name change in a video posted to Twitter. "I've been praying on this and I decided - I know it was risky because it could come off as corny to some people. I decided to change my name again," he said. "I'm just not who I am before. I'm something different," he explains.
"So my new name is Love A.K.A. Brother Love. I will not be answering to Puffy, Diddy, Puffy Daddy, or any of my other monikers but Love and Brother Love."