The Weeknd is making it VERY clear -- H&M's apology for a racist online ad has fallen on deaf ears -- and he'll never work with them again.
The clothing store came under heavy fire after an ad showed an African-American child wearing a hoodie with the inscription, "Coolest Monkey in the Jungle."
Abel -- who launched his own line with H&M last year -- posted a message about the tasteless ad, saying, "woke up this morning shocked and embarrassed by this photo. i'm deeply offended and will not be working with H&M anymore ..."
@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople🤴🏾👸🏾👨🏾⚖️👩🏾⚖️