The "overwhelming" response to a sale event at Build-A-Bear Workshop caused the retailer to shut down long lines outside stores across the U.S. and Canada. Crowds mobbed the stores well before the doors opened, causing the event to end "due to crowds and safety concerns" from local authorities.
"Based on the information available to us before the day began, we could not have predicted this unprecedented reaction to our Pay Your Age Day event," Build-A-Bear said.
Build-A-Bear announced the 'Pay Your Age' event earlier this week, giving young customers the chance to pay their current age for the stuffed animals. The company apparently didn't anticipate such a large crowd.
Shoppers shared photos and videos of lines, with one captioned: "OML we survived the #buildabear #payyourage event! It was absolutely insane."