Has Netflix been playing fast and loose with their Black subscribers? The streaming giant has been accused of manipulating artwork to make the films and shows more appealing to African Americans.
Case in point – even though the cast of “Love Actually” is predominately White, the artwork for Black subscribers features Chiwetel Ejiofor alongside Keira Knightly. The killer is that he’s only a minor character in the 2004 film. Same thing for “Like Father.” One user, Stacia L. Brown, posted screenshots from her account of several films and asked, “Other Black Netflix users: does your queue do this – generate posters with the black cast members on them to try to compel you to watch?”
According to Joy Jones, the editor of a lifestyle magazine for women of color, “In their keenness to cater to Black audiences, Netflix has overstepped the mark with this issue.” Apparently they started offering personalized artwork to users last December after research told them that this was the biggest influence on users deciding what to stream.